Outdoor Divas is a 2,650 sq ft store on the Pearl Street Mall in Boulder, Colorado.   The store caters to active, outdoor-oriented women providing equipment, apparel and accessories designed specifically for their physiology and activities.

The @TLANTIS team created this store within a building constructed in the late 1800's re-using as many of the existing building elements as possible while creating an exciting and profitable retail environment within a tight schedule and budget.

The floor plan and interior architecture purposefully break up the building's linear character encouraging customers to shop and explore.  Movable fixtures provide in-store education space and flexibility for seasonal merchandise.

The color palette is drawn from the natural environment and is incorporated into a strategically placed graphics program highlighting the store's experiential approach to merchandise and education.