BUSINESS IS DEFINITELY NOT “AS USUAL”
As restaurants and retailers around the world slowly open back up for business, there is now, a large change in priorities for any and all types of business. Instead of maintaining the current course to draw as many customers as we can, whenever we can, we now need to refocus our efforts into protecting our customers to the best of our abilities while still offering top-quality service experiences.
As employees and customers enter back into the service-driven environment we will need to change the way we interact with environments. It is essential to be able to concisely and effectively communicate guidelines and procedures set in place to keep our customers and employees safe and striving to come back.
BUSINESS IS DEFINITELY NOT “AS USUAL”
As restaurants and retailers around the world slowly open back up for business, there is now, a large change in priorities for any and all types of business. Instead of maintaining the current course to draw as many customers as we can, whenever we can, we now need to refocus our efforts into protecting our customers to the best of our abilities while still offering top-quality service experiences.
As employees and customers enter back into the service-driven environment we will need to change the way we interact with environments. It is essential to be able to concisely and effectively communicate guidelines and procedures set in place to keep our customers and employees safe and striving to come back.
3 BEST PRACTICES
FOR INTEGRATING PREVENTION COMMUNICATIONS WITHIN
YOUR CUSTOMER EXPERIENCE.
TAILOR YOUR
MESSAGING TO
YOUR BRAND
Off the shelf signs can feel sterile, unwelcoming and may conflict with the personality of your brand in a negative way.
Communications should be designed with the intention to reduce stress and anxiety for your staff and customers.
Focus on the colors, fonts and tone of voice language to be more friendly and human by instilling a sense of community and common purpose. Example: instead of communicating “Masks Mandatory”, shift the message to sound more inviting— “Support Each Other, Please Wear a Face Mask.”
LOCATE GRAPHICS TO BETTER ENHANCE THE EXPERIENCE
The primary goal is to locate these graphics within your space to guide, inform and protect your staff and customers.
Consider the saying “location is key” when integrating graphics within the space. First, identify the key destinations for customers within your restaurant experience (ie: curbside pickup parking, entry doors, restrooms, tables, walkways, etc).
Position these graphics at these key locations and install at heights that will be clearly visible. Avoid locations that will be blocked by furniture or other environmental obstacles.
PAIR THESE NEW MESSAGES WITH EXISTING SIGNAGE
Instructional signage, positive messages, and friendly use of iconography can enhance the user experience and will make your messages resonate longer with your customers. Welcome signs, direction for check-in processes, hand sanitizer stations, and cleaning protocols can be even more impactful when supported by verbal and digital reminders that new measures have
been implemented.
Develop a consistent strategy for rolling out friendly and positive messages for email, social media, website announcements and print communications. These efforts will let people know what to expect when they visit, and likewise, when they return.
3 BEST PRACTICES
FOR INTEGRATING PREVENTION
COMMUNICATIONS
WITHIN YOUR
CUSTOMER EXPERIENCE.
TAILOR YOUR MESSAGING
TO YOUR BRAND
Off the shelf signs can feel sterile, unwelcoming and may conflict with the personality of your brand in a negative way.
Communications should be designed with the intention to reduce stress and anxiety for your staff and customers.
Focus on the colors, fonts and tone of voice language to be more friendly and human by instilling a sense of community and common purpose. Example: instead of communicating “Masks Mandatory”, shift the message to sound more inviting— “Support Each Other, Please Wear a Face Mask.”
LOCATE GRAPHICS TO BETTER ENHANCE THE EXPERIENCE
The primary goal is to locate these graphics within your space to guide, inform and protect your staff and customers.
Consider the saying “location is key” when integrating graphics within the space. First, identify the key destinations for customers within your restaurant experience (ie: curbside pickup parking, entry doors, restrooms, tables, walkways, etc).
Position these graphics at these key locations and install at heights that will be clearly visible. Avoid locations that will be blocked by furniture or other environmental obstacles.
PAIR THESE NEW MESSAGES
WITH EXISTING SIGNAGE
Instructional signage, positive messages, and friendly use of iconography can enhance the user experience and will make your messages resonate longer with your customers. Welcome signs, direction for check-in processes, hand sanitizer stations, and cleaning protocols can be even more impactful when supported by verbal and digital reminders that new measures have
been implemented.
Develop a consistent strategy for rolling out friendly and positive messages for email, social media, website announcements and print communications. These efforts will let people know what to expect when they visit, and likewise, when they return.
Putting these three principles into practice, we created a personalized graphics package that can be tailored to to any type of environment. Each communication element was designed to seamlessly adapt into any current branded communications program.
Putting these three principles into practice, we created a personalized graphics package that can be tailored to to any type of environment. Each communication element was designed to seamlessly adapt into any current branded communications program.
Contact us today to customize a graphics package for you and your customers.
Contact us today to customize a graphics package for you and your customers.