Theme & Brand Personality
Select lighting fixtures that work to enhance the theme and unique personality of your brand. The style and design of the fixtures you select should coordinate with your interior design aesthetic and help to make the environment appear cohesive and consistent.
Set the Mood by
Varying Light Levels
Plan into your space areas that would have fluctuating light levels to create added visual interest and mood. Account for the times of day for which your space would be open and what mood would be best suited for that time of day.
Draw your guests attention to areas you wish to highlight by selecting fixtures that allow you to vary the light levels (host stands, kitchen windows, entry points). Create visual boundaries in your space by choosing different styles of fixtures to help differentiate between zones.
Understand the functional needs of your space. Choose brighter light levels for back of house food preparation and storage. Allow sufficient light levels for guests to read menus and to locate place settings. Add proper lighting to highlight important pathways such as exits and restrooms.
Position lights that help to flatter the appearance of your guests. Upward-facing lights on tables cast a more appealing light onto faces and prevent harsh shadows. Orient the direction of the light to enhance the food offering.
Incandescent bulbs provide a softer warmer light, provide comfort and result in longer dwell times. Fluorescent bulbs tend to appear cold and sterile with a blueish cast. Fluorescent lighting tends to be reserved for quick-service, fast food restaurants where dwell times are short. Choose energy-saving bulbs.
Focus equal amounts of attention to selecting the right lighting outside as you do for inside your space, keeping in mind all of the above considerations.