Drawing people back into your space is going to revolve around the experience and sense of safety you will provide. If you are a retail store, experiential shopping may be less about interactive, touch-based experiences and more about unexpected visuals and interesting store formats with better product mixes.

For restaurants, changing the layout to appeal to both those who want to keep social distancing and those who want to be in a closer setting will be key. Ample wayfinding with easily accessible hand washing stations and hand sanitizer will be imperative. Above all customers want to feel safe. It is important to remind customers of safety practices clearly, loudly, and repeatedly across multiple mediums.

Outdoor space and dedicated pick-up areas will be standout features in establishments that will thrive post-lock down. Customers are becoming more accustomed to ordering curbside pick-up and almost half say they will continue even as things return to normal. Consider a pop-up drive-thru, a well-marked designated curbside pick-up area, or adding a separate entry area specifically for take-out orders.