Project Description
WAY TO YUMM!
LOCATION:
Nationwide Locations
SERVICES PROVIDED:
Branding
Graphic Design
Interior Design
Architecture
Furniture
Construction
Administration
INDUSTRY:
Retail Design
Restaurant Design
Pre-lease/Purchase
Site Review
Concept Design
CHALLENGE:
The initial Burger Works was a swing and a miss. StudioAtlantis was brought in to realign the brand to be more in sync with the parent company, Red Robin. Red Robin was trying its hand at the popular fast-casual burger format but wanted to stay true to the classic American roots of the brand.
SOLUTION:
StudioAtlantis worked with Red Robin to strengthen the design for Burger Works to better reflect the fun and lively roots of the brand but in a quick service concept. Using bright colors and graphics depicting true American culture as the core foundation for the design, the result aligned with Red Robin’s concept objectives in addition to creating a new and innovative burger destination for burger lovers nationwide.