Project Description

WAY TO YUMM!

LOCATION:
Nationwide Locations

SERVICES PROVIDED:

Branding

Graphic Design

Interior Design

Architecture

Furniture

Construction
Administration

INDUSTRY:

Retail Design

Restaurant Design

Pre-lease/Purchase
Site Review

Concept Design

CHALLENGE:

The initial Burger Works was a swing and a miss. StudioAtlantis was brought in to realign the brand to be more in sync with the parent company, Red Robin. Red Robin was trying its hand at the popular fast-casual burger format but wanted to stay true to the classic American roots of the brand.

SOLUTION:

StudioAtlantis worked with Red Robin to strengthen the design for Burger Works to better reflect the fun and lively roots of the brand but in a quick service concept. Using bright colors and graphics depicting true American culture as the core foundation for the design, the result aligned with Red Robin’s concept objectives in addition to creating a new and innovative burger destination for burger lovers nationwide.