Project Description
INDOOR HEADQUARTERS
LOCATION:
Denver, CO
SERVICES PROVIDED:
Graphic Design
Interior Design
Architecture
Implementation
INDUSTRY:
Concession Design
Pre-lease/Purchase
Site Review
Restaurant Design
Retail Design
CHALLENGE:
Located in Asheville, North Carolina, Diamond Brand Outdoors has been serving hikers and nature lovers for more than 50 years. When the owners decided to build a new flagship store, they wanted a design that reflects that love of nature and inspires customers to launch new adventures.
SOLUTION:
The retail designers at StudioAtlantis brought nature indoors by incorporating roughly hewn boards and actual tree trunks among the fixtures. This is a subtle nod to the log cabins that could be found in the area years ago, but it’s also a tribute to nearby forests. Wall graphics represent the tools of the adventurer’s trade and are stenciled over a wood grain pattern.