Project Description

INDOOR HEADQUARTERS

LOCATION:
Denver, CO

SERVICES PROVIDED:

Graphic Design

Interior Design

Architecture

Implementation

INDUSTRY:

Concession Design

Pre-lease/Purchase
Site Review

Restaurant Design

Retail Design

CHALLENGE:

Located in Asheville, North Carolina, Diamond Brand Outdoors has been serving hikers and nature lovers for more than 50 years. When the owners decided to build a new flagship store, they wanted a design that reflects that love of nature and inspires customers to launch new adventures.

SOLUTION:

The retail designers at StudioAtlantis brought nature indoors by incorporating roughly hewn boards and actual tree trunks among the fixtures. This is a subtle nod to the log cabins that could be found in the area years ago, but it’s also a tribute to nearby forests. Wall graphics represent the tools of the adventurer’s trade and are stenciled over a wood grain pattern.