Project Description
FOR THE WIN!
LOCATION:
Cleveland, OH
SERVICES PROVIDED:
Brand Identity Development
Graphic Design
Architecture
RFP Coordination
INDUSTRY:
Concession Design
Pre-lease/Purchase
Site Review
Restaurant Design
Retail Design
CHALLENGE:
Progressive Field was seeing declining attendance and decided to revamp stadium concessions to entice fans back and enhance their ballpark experience. StudioAtlantis was brought in to conceive of engaging new concession designs that would be a hit with Cleveland fans.
SOLUTION:
Partnering with a hometown favorite, the Great Lakes Brewing Co., we designed a rooftop bar with premium game-day views, creating a destination in itself within the stadium. Another revenue-generating concept was an enormous bar area that pays homage to home run hitters, inviting fans to linger and explore. For foodies, an upscale BBQ destination offered a welcomed upgrade over traditional stadium fare.