Project Description
THE BURGER TO BEAT GETS A MODERN MAKEOVER
LOCATION:
Denver, CO
SERVICES PROVIDED:
Graphic Design
Interior Design
Architecture
Implementation
INDUSTRY:
Concession Design
Pre-lease/Purchase
Site Review
Restaurant Design
Retail Design
CHALLENGE:
This iconic burger chain sought to update its Spirit of Americana personality in a way that would attract a new generation of diners. At the same time, its loyal existing customers should feel rewarded with an upgraded dining experience.
SOLUTION:
Our updated restaurant design included visualizing new exterior architecture, color and materiality, and heightened the Red Robin branding to create a more immersive experience.