Project Description

A MOTHER APPROVED EXPERIENCE

LOCATION:
Holladay, UT

SERVICES PROVIDED:

Brand Development

Graphic Design

Interior Design

Architecture

INDUSTRY:

Retail Design

Restaurant Design

Pre-lease/Purchase
Site Review

Concept Design

CHALLENGE:

Rustic Chicken came to SA with the challenge to create a new fast casual restaurant brand based on their concept of fresh wholesome dining with an atmosphere that would tell the story of their “Mother Approved” handmade fare.

SOLUTION:

Upon entering Rustic Chicken the customer is wrapped in an environment of white washed woods, neutral colors, textures and a bold use of black a white graphics to tell the story of farm fresh awhile appealing to the female/ family oriented client. The order line allows the customer to engage all the senses as she/he buys a wholesome meal for their family.  The care of preparation and display of food enticing them to the next order and the next visit.