Project Description
A MOTHER APPROVED EXPERIENCE
LOCATION:
Holladay, UT
SERVICES PROVIDED:
Brand Development
Graphic Design
Interior Design
Architecture
INDUSTRY:
Retail Design
Restaurant Design
Pre-lease/Purchase
Site Review
Concept Design
CHALLENGE:
Rustic Chicken came to SA with the challenge to create a new fast casual restaurant brand based on their concept of fresh wholesome dining with an atmosphere that would tell the story of their “Mother Approved” handmade fare.
SOLUTION:
Upon entering Rustic Chicken the customer is wrapped in an environment of white washed woods, neutral colors, textures and a bold use of black a white graphics to tell the story of farm fresh awhile appealing to the female/ family oriented client. The order line allows the customer to engage all the senses as she/he buys a wholesome meal for their family. The care of preparation and display of food enticing them to the next order and the next visit.