Diamond Brand Outdoors

Retail Design / Branding / Merchandising / Planning

To present a company’s heritage from the late 1800’s combined with Asheville N.C. love of the outdoors and artisanal background was the challenge presented while we developed the Diamond Brand Outdoors new flagship store.


Bold horizontal wooden elements pay homage to the natural surroundings of fallen logs and hand hewn homes indigenous of the area from previous centuries. Iconic stencils within oversized wayfinding graphics reinforce local activities with reference to the hands on approach that exudes Asheville.