Retail Design / Branding

Create a new brand, logo and retail experience from the owner’s vision of a female-centered sporting goods store.


From the logo and name, to the color palette and finish materials, the environment was designed to convey the brand’s unique offering… seriously sporty —yet fun, fashionable and feminine.

Curved cash wrap and ceiling elements were created to contrast the very linear, bowling alley shaped space and to soften the circulation paths between the various merchandise categories. Angled walls and niches were created along the perimeter walls to break up the linearity and encourage customers to stop and explore each category as they move throughout the store