RED ROBIN

Restaurant Design / Branding
CHALLENGE

StudioAtlantis was challenged to present Red Robin Gourmet Burgers existing restaurant exteriors in a new and modern light that would present well from a distance and maintain consumer’s recognition while directing the brand direction towards future concepts.

SOLUTION

Using newly developed graphics and developed concepts from both interior and exterior design studies. StudioAtlantis updated the feel of the exterior through new coloration that presented the existing architectural elements with a more contemporary veil. Brand directed elements were strategically presented at the building limits and a new logo made its premier at the entrance.