Rustic Chicken

Restaurant Design / Branding / Planning

Rustic Chicken came to SA with the challenge to create a new fast casual restaurant brand based on their concept of fresh wholesome dining with an atmosphere that would tell the story of their “Mother Approved” handmade fare


Upon entering Rustic Chicken the customer is wrapped in an environment of white washed woods, neutral colors, textures and a bold use of black a white graphics to tell the story of farm fresh awhile appealing to the female/ family oriented client. The order line allows the customer to engage all the senses as she/he buys a wholesome meal for their family.  The care of preparation and display of food enticing them to the next order and the next visit.

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