Your customers decide to dine at your restaurant so that they can be immersed fully in your brand.

The selection of interior finishes should be equally as important to your brand as the taste of your food.

Your customers decide to dine at your restaurant so that they can be immersed fully in your brand.

The selection of interior finishes should be equally as important to your brand as the taste of your food.

KNOWING THE DIFFERENCE
TEXTURE & PATTERN

Texture: Tactile vs. Visual

Tactile texture is the three-dimensional aspect of any surface (ie: smooth, rough, soft, hard, etc). Visual texture is our perception of what a texture might feel like (typically from past interactions).

Textures can help create visual drama within your restaurant space. Layering and changing of material depths play on light and shadow creating interesting surfaces. The type of material used should reflect your brand aesthetic. (ie: use of a textured concrete or stucco may appear more cool, clinical and hard-edged whereas, wood-tones provide a softer, warmer, more natural backdrop to your space.

Pattern

A particular graphic element or shape that is repeated to create a larger composition. Patterns can help to define surfaces, impact scale, convey a design style, and add visual interest to a space.

Integrating pattern into your space helps to add visual interest, personality, energy and added sense of time and place. Beyond being only an ambient decor element, a well-considered pattern can also aid in directing guests to a specific destination within the guest journey.

KNOWING THE DIFFERENCE

TEXTURE &
PATTERN

Texture:
Tactile vs. Visual

Tactile texture is the three-dimensional aspect of any surface (ie: smooth, rough, soft, hard, etc). Visual texture is our perception of what a texture might feel like (typically from past interactions).

Textures can help create visual drama within your restaurant space. Layering and changing of material depths play on light and shadow creating interesting surfaces. The type of material used should reflect your brand aesthetic. (ie: use of a textured concrete or stucco may appear more cool, clinical and hard-edged whereas, wood-tones provide a softer, warmer, more natural backdrop to your space.

Pattern

A particular graphic element or shape that is repeated to create a larger composition. Patterns can help to define surfaces, impact scale, convey a design style, and add visual interest to a space.

Integrating pattern into your space helps to add visual interest, personality, energy and added sense of time and place. Beyond being only an ambient decor element, a well-considered pattern can also aid in directing guests to a specific destination within the guest journey.

STYLING WITH A PURPOSE

MATCH MATERIALS
TO YOUR BRAND
PERSONALITY

The texture or pattern you choose should amplify your brands’ personality and design style. Achieve a balance by mixing materials with texture and dial up those textures that best describe your interior aesthetic, dial down those elements that are secondary.

TELL A STORY: 
LOCATION & PURPOSE

Where patterns and textures are used within your space can be just as important as their appearance. Consider all surfaces when designing your space and allocate areas where texture and patterns would be best used—walls, floors, ceilings, tables, booths, pillows, etc.

DON’T MAKE TOO 
MUCH OF A 
GOOD THING

Don’t overuse patterns and textures to the point where elements are competing with one-another. This effect can have negative consequences on your guests experience. Instead, use these moments carefully, as subtle visual cues to areas of which you wish to draw attention.

STYLING WITH A PURPOSE

MATCH MATERIALS
TO YOUR BRAND
PERSONALITY

The texture or pattern you choose should amplify your brands’ personality and design style. Achieve a balance by mixing materials with texture and dial up those textures that best describe your interior aesthetic, dial down those elements that are secondary.

TELL A STORY: 
LOCATION & PURPOSE

Where patterns and textures are used within your space can be just as important as their appearance. Consider all surfaces when designing your space and allocate areas where texture and patterns would be best used—walls, floors, ceilings, tables, booths, pillows, etc.

DON’T MAKE TOO
MUCH OF A
GOOD THING

Don’t overuse patterns and textures to the point where elements are competing with one-another. This effect can have negative consequences on your guests experience. Instead, use these moments carefully, as subtle visual cues to areas of which you wish to draw attention.

10 TRENDS WE’LL SEE IN 2021

10 TRENDS
WE’LL SEE
IN 2021

DARK BLUE FURNITURE ACCENTS

Accents of dark blue balanced with raw, natural materials used on furniture pieces such as tables, upholstery and booths communicate a touch of luxury.

CONTRASTING, GEOMETRIC TILE

Accent tile using bold, contrasting color and organic shapes to make a striking statement. We’re seeing an abundancy in tile and predict that we’ll also be seeing this carrying over into furniture.

SCALED COVERAGE OF STONE

Large use of stone and tile panels allowing you to create large textural surfaces with dominant veining without having a wall of tile, limiting grout lines—making cleaning easier.

FURNITURE RESEMBLING NATURAL MATERIALS

Furniture being designed to look like a natural material ie. Stack of rocks, foliage etc.

LARGE COVERAGE OF DARK BLUE COLORS

Dark blue will replace black in many applications, adds drama and a heightened level of sophistication to interior atmospheres.

FACIAL LINE ARTWORK ON WALLS

Simple, organic and continuous line art printed on wallcoverings creating visual interest in intrigue.

CONTINUED USE OF NATURAL MATERIALS

Unpainted wood surfaces, stone textures, living plants, ceramics and wicker to amplify the “connection to elements found in nature”

USE OF RAW, UNFINISHED WOODS

Scandinavian style is still very present in residential but luxury items are being added. Both used in wood and tile, the opportunity to use materials that are either not treated with toxic or artificial finishes have the look of something very natural while still looking current.

DIMENSIONAL TEXTURES

Continuing to accent spaces with three-dimensional textures and wall tile to add energy, movement and visual interest. White and cream colors are going to be increasingly more abundant in environments.

ART DECO PATTERNS

Art deco inspired moments are happening now, especially with tile. Ties into those luxurious moments we’re seeing with furniture.

DARK BLUE FURNITURE ACCENTS

Accents of dark blue balanced with raw, natural materials used on furniture pieces such as tables, upholstery and booths communicate a touch of luxury.

CONTRASTING, GEOMETRIC TILE

Accent tile using bold, contrasting color and organic shapes to make a striking statement. We’re seeing an abundancy in tile and predict that we’ll also be seeing this carrying over into furniture.

SCALED COVERAGE OF STONE

Large use of stone and tile panels allowing you to create large textural surfaces with dominant veining without having a wall of tile, limiting grout lines—making cleaning easier.

FURNITURE RESEMBLING NATURAL MATERIALS

Furniture being designed to look like a natural material ie. Stack of rocks, foliage etc.

LARGE COVERAGE OF DARK BLUE COLORS

Dark blue will replace black in many applications, adds drama and a heightened level of sophistication to interior atmospheres.

FACIAL LINE ARTWORK
ON WALLS

Simple, organic and continuous line art printed on wallcoverings creating visual interest in intrigue.

CONTINUED USE OF NATURAL MATERIALS

Unpainted wood surfaces, stone textures, living plants, ceramics and wicker to amplify the “connection to elements found in nature.”

USE OF RAW,
UNFINISHED WOODS

Scandinavian style is still very present in residential but luxury items are being added. Both used in wood and tile, the opportunity to use materials that are either not treated with toxic or artificial finishes have the look of something very natural while still looking current.

DIMENSIONAL TEXTURES

Continuing to accent spaces with three-dimensional textures and wall tile to add energy, movement and visual interest. White and cream colors are going to be increasingly more abundant in environments.

ART DECO PATTERNS

Art deco inspired moments are happening now, especially with tile. Ties into those luxurious moments we’re seeing with furniture.

Let our team at StudioAtlantis help you envision,
design and implement your next branded space.

Let our team at StudioAtlantis help you envision, design and implement your next branded space.